Marketing Automation

Creating an environment where prospects or clients perceive the messaging they get from you that is specifically tailored to their needs is easy if you have a handful of them to deal with. But what about 106 clients and 237 prospects? Or 10 times that? Let’s say you want to communicate to your top 10% of clients differently than the rest? Oh, and don’t forget that Mr. Cogswell at Cogswell Cogs has a birthday coming up next week…

That’s where marketing automation comes in. Processing those repeatable, seemingly simple tasks that keep a relationship percolating for you until the next phone call or visit. It sounds simple, but without the right tools and the right strategy it can all go haywire.

Call us today to learn more about how to automate your marketing strategy.