Your brand is not your logo any more than you are your hairstyle. Branding is the seed of who you are, planted and left to grow in the minds of your clients, partners, prospects, and the world at large.
We break down brand into its component parts: Mission, Vision, Values, Character, Experience.
It’s only after we understand WHO YOU ARE that we develop the Look & Logo. Together they create a dynamic vision of your business and work in concert to help promote the promise of your company.
Brand is the foundation for everything you do as a business and should impact every aspect of your business. Successful brands extend or “activate” the brand into actions that touch not only the customer at every opportunity, but also serve as a guidepost for every facet of how the business operates.
Successful brand development & activation is as much about aligning behavior and values within the organization as it is for creating long-term client relationships. In fact, we believe it’s one and the same. Call us to find out how we can take your brand experience to the next level.
Strategic Marketing Strategy
Is all about differentiation.
However, differentiation is a different game today than it was just 10 years ago.
In a world where you can sell everything to everyone all the time at once, staking a claim on “who” you are will have a longer, more lasting impact on your brand and business than any changes to the “do” the market demands.
To rise above the noise, we’ve found successful, long-term messaging and communications is built not around what you can do, but who you are, what you believe, and how you act on it.
Anyone can say it, but core beliefs are specific and are the only true differentiators.
The world hasn’t forsaken the printed word in exchange for the screen, in fact the data shows just the opposite.
A recent small business survey of thousands of small businesses found the #1 most valuable B2C marketing tactic with the highest rate of ROI and business owner satisfaction is the printed, direct mail marketing.
For us, collateral as a tactic works best when closely aligned with the brand activation strategy. Ask us how we can align your strategy to encorporate multiple platforms and engage on the page!
What are the best ways to communicate throughout an organization? How do you create a communications strategy that promotes vital information of your organization in a way that promotes engagement, retention, and understanding across all segments of the company? This is as much about brand strategy as it about communications.
We can help create a plan that engages, educates, and builds your internal communications process into something to celebrate.
Chicago's Most Innovative Communications Firm.