Is all about differentiation.
However, differentiation is a different game today than it was just 10 years ago.
In a world where you can sell everything to everyone all the time at once, staking a claim on “who” you are will have a longer, more lasting impact on your brand and business than any changes to the “do” the market demands.
To rise above the noise, we’ve found successful, long-term messaging and communications is built not around what you can do, but who you are, what you believe, and how you act on it.
Anyone can say it, but core beliefs are specific and are the only true differentiators.