On January 17, Eric Franzon from Smart Data SEO, an Alliance Labs partner, will give an in-depth look into how to make your content interpretable by machines — and why this is catching on with companies of all sizes and types.

Throughout Eric’s presentation, you will learn about these topics as they relate to machine-interpretable content.

  • What does it look like?
  • Who’s looking for it?
  • Who’s publishing it?
  • What is the business value of taking this approach?
  • What is the potential harm in not doing so?
  • How can I get started with machine-interpretable content?
  • What are some common pitfalls?

Unbeknownst to many, search engines have been asking website owners to make their content machine-interpretable for years. However, a majority of businesses have ignored this request, and the businesses that do make their content machine-interpretable are reaping the deep benefits.

About Smart Data SEO

Smart Data SEO specializes in building websites, making websites more discoverable and branding. Through a deep understanding of advanced technologies Smart Data SEO can improve a business’s web presence.